Cookies on a Website: Importance and Impact on Users

If you have ever visited a website that you may have never done before, you will find a cookie sign to check it, some people may not know what is meant by cookies, the presence of cookies on a website is certainly impossible without a purpose, the function of these cookies will certainly be seen when used by its users, in this article we will provide some explanations about cookies including those currently used by many websites.

What are Cookies?

Cookies are small files that are stored on the user’s device when the user visits the website, this cookie file aims to provide information to help the website recognize user behaviour on subsequent visits, existing cookies can now help you save your login information, then some items that you may have put in your cart, to the language you have previously set.

Cookies that are often used are divided into 2 main categories, namely session cookies and persistent cookies, both are different, one of which is session cookies are only used when you open a website, when you close the website, these cookies will be deleted, websites like this are usually used on sites slot 4d terbaru latest so that the data you enter will be lost when not using this website. On the other hand, persistent cookies remain on your device even if you close your browser, and will be active when you visit the site again.

However, Cookies can also be divided into several things based on the party that will place them, for example first party cookies are cookies that are placed on a website that you are visiting, while third party cookies are placed by third parties such as advertisers and website analytics tools that have collaborated with the website owner.

Function of Cookies

Some of the functions of Cookies include:

  1. Improving user experience

Cookies can be used by websites to remember some settings from users so that it will make it easier for websites and visitors when they return to the website. One of them is an e-commerce site that is often used for shopping purposes. e-commerce sites can save items that you have added to your shopping cart, even if you leave the site and return a few days later.

2. Security

Cookies also function for website security issues, when users enter a password to log in, for the second visit visitors do not need to re-enter the password, this step has also been proven to be able to make user passwords safe.

3. Analytical Tools

Many websites use cookies for no other reason than to view or track the activities of their website visitors, but this information is used to understand the behavioural patterns of visitors on the website, which will improve a number of services offered in the future and also other needs.

4. Targeted Advertising

Cookies are also used to display a number of advertisements that are certainly relevant to website users, as a simple example, maybe you have ever bought something in an online store then you will find an advertisement for a similar item on another website.

How to use website cookies wisely

If you are an internet user who often searches for information or spends a lot of time with a browser, there are several things you can do to use cookies wisely.

  1. Setting a number of Cookie preferences in the Browser

A website with high visitors and of course already has a good reputation will make it easier for its users to manage a number of cookies such as blocking third parties or being able to easily delete cookies after you are no longer using the website. You are also given the option to accept and reject these cookies.

2. Using Specific Modes

When you do not want cookies to see or learn about your privacy, what you can do is browse using a browser with incognito mode or private windows. So you will be calmer in browsing a lot of sensitive information.

3. Understanding Website Privacy Policies

Before accepting cookies, it is a good idea to read the site’s privacy policy to understand how your data will be used. Some sites may clearly explain the purpose of using cookies, while others are not so transparent